Konica Minolta has relaunched the brand identity for DEVELOP, its owned brand in the B2B solutions market for enterprise-wide printing and document workflows. Since the DEVELOP acquisition by Konica Minolta in 2012, this is the first true rebranding of DEVELOP underlining Konica Minolta´s dual brand strategy and strengthening DEVELOP´s market positioning by a new brand vision and brand proposition.
DEVELOP´s portfolio covers mainly MFPs for the office segment, digital presses for the field of production printing as well as software solutions and mobile printing applications. Whereby, DEVELOP is putting a focus on smaller SMBs with local and regional business reach.
DEVELOP has always seen itself as kind of challenger to the larger print brands on the market. Where they might be able to offer scale and tailor-made, DEVELOP has the ability to offer speed and personal services to their customers. A main differentiator is that DEVELOP offers turnkey solutions – products and services that are ‘ready to use’ with minimal fuss and little IT expertise required. This is highly reflected in the new brand identity: Taking the complexity out of print and document solutions through local expertise and accessible products is the way of “powering smarter business” – which is DEVELOP´s new brand tagline.
“The feeling of having all our customers’ needs met is at the very heart of our new visual identity, which clearly demonstrates how DEVELOP is the smarter choice for savvy business owners,” said Ole Maaz, Head of Branding, Marketing & Corporate Communications at Konica Minolta Business Solutions Europe. “Our vision is to become the partner-of-choice for businesses wanting to rethink possibilities to fulfil their digital potential. We are offering them a refreshing alternative that takes the complexity out of print and document solutions.”
The “big tick” – a central element of DEVELOP´s new visual identity – underlines this brand promise as it symbolizes a tick of every box for quality, reliability and ease of use.
“We believe that every customer, whatever the size of their business, appreciates straightforward professionalism and deserves the VIP treatment. Through our extensive partner network, we are making a big difference in the market by delivering a reliable personal service and local expert support. We power smarter business!”
Head of Branding, Marketing & Corporate Communications • Marketing Communications & Corporate Communications